Business_news Google will win regulator approval for its $2.1 billion Fitbit takeover after making new concessions on user data, according to a report


  • Google is expected to win EU approval for its $2.1 billion Fitbit deal after it addressed competition and data concerns, Reuters reported.
  • The internet giant has offered to restrict how it uses Fitbit data, as previously promised to the EU. 
  • It will also make it easier for competitors to connect to its Android platform, according to people familiar with the matter.
  • The EU opened a four-month long investigation into Google’s acquisition of Fitbit in August. The deal was first announced in November 2019.
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Google’s $2.1 billion acquisition of wearables company Fitbit will reportedly be cleared by antitrust regulators after the tech giant agreed to restrict how it uses customer data.

Google offered to restrict the ways it uses health data collected from Fitbit devices, aspreviously promised to the EU, people with knowledge of the matter toldReuters.

Google also said it would let wearables competitors use the Android application programming interface (API), making it easier for them to connect to the Android platform, according to the people.

The European Commission is scheduled to consult with Google rivals and customers, and decide on a ruling by December 23, but the latest concessions will be enough for it to approve the deal, the people said. 

The commission declined to comment to Reuters, and has not published details of the concessions.

The EUopened a four-month investigation in August into the Fitbit acquisition, to find out whether the deal would allow the tech company to collect people’s health data and give it an unfair advantage over rivals. 

Margrethe Vestager, EU competition commissioner, said in a statement at the time: “Our investigation aims to ensure that control by Google over data collected through wearable devices as a result of the transaction does not distort competition.”

Google announced it had agreed to buy Fitbit for $2.1 billion in November 2019.

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