Business_news Meet the 11 power players running Salesforce’s international business as it looks to aggressively expand overseas (CRM)



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  • Salesforce has seen significant leadership changes in its international business this year after its former head of international stepped down in February.
  • Gavin Patterson, who took on the role, also became the company’s new chief revenue officer in August. 
  • International leaders will continue to report up to Patterson, but as Salesforce’s international business has grown, it has appointed new country and regional leaders in Europe, Asia, and Australia. 
  • Here are the 11 power players running Salesforce’s international business as it looks to expand its customer base overseas. 
  • Are you a current or former Salesforce employee? Contact this reporter via email or Signal at 925-364-4258. 

Salesforce’s international business has gone through some significant leadership changes this year.

In February, Salesforce’s former head of international, Miguel Milano, left to join AI startup Celonis, with executive Gavin Pattersontaking his place.

Patterson had only recently joined the firm: He was poached from British telecom company BT Group, where he was CEO, to lead Salesforce’s Europe, Middle East, and Africa division in August 2019.

Patterson just recently got another promotion: He’s now the company’s chief revenue officer and will lead its sales organization. In that role, Patterson is essentially taking over the responsibilities of former co-CEO Keith Block, who left in February — but with an even more global focus. CEO Marc Benioff has repeatedly highlighted Patterson’s experience at BT as invaluable as Salesforce looks to expand its international business, which is a major market opportunity for the company.

As Salesforce’s international business has grown, it appointed new country and regional leaders: In the past year alone it hired new leaders for its units in Europe, Northern Europe, Asia, and Australia. Meanwhile, its UK and Ireland business is still searching for a leader after its previous CEO — Dame Jayne-Anne Gadhia — left in March.

All international leaders all report up to Patterson.

Having local leaders who know the markets well is the most successful route for software companies to expand globally, according to Valoir analyst Rebecca Wettemann.

“What we’ve seen as Salesforce has grown is them having both the resources and the knowledge to devolve more responsibility to regional or country heads,” Wettemann said. “I’ve seen this with other software companies: The ones that do well globally have feet on the ground that understand intimately those regions. So I think it’s a natural evolution.”

While Salesforce’s international business is still in early stages, its already got a strong bench of executives running key markets. 

Here are the 11 power players of Salesforce’s international business that will help the company expand its overseas presence: 

Business_news Shinichi Koide, chairman and CEO, Japan


Shinichi Koide is responsible for Salesforce’s business in Japan, where Salesforce opened its first international office (itnow has a giant office in Tokyo). When he joined the company in 2014,Koide was tasked withturning Salesforce Japan into a “$1 billion business with more than 2,000 employees.” 

As of mid-2019, Salesforce had hired over 1,500 workers in Japan and it committed to adding 2,000 new jobs there over the next five years.

Prior to Salesforce, Koide was the CEO of Hewlett-Packard’s Japan business and worked at Softbank Telecom and IBM in Japan and the US before that. 

Business_news Ulrik Nehammer, executive VP and CEO Asia Pacific


Ulrik Nehammer leads the entire Asia Pacific region for Salesforce. He was promoted to the role in 2019 after joining in 2017 and spending about two years as strategic customer advisor — advising executives on their consulting over digital transformation efforts — and is now responsible for the business, customers, and company culture. 

He he has a few regional country leaders in the region who report to him and is based in Singapore, according to his LinkedIn. 

Before joining Salesforce, Nehammer was the CEO of Coca-Cola in Germany and had been with the firm in various roles in 1992. 

Business_news Arundhati Bhattacharya, chairperson and CEO Salesforce India

Chen Xiaomei/South China Morning Post via Getty Images

Arundhati Bhattacharyajoined Salesforce in April to run its India business and is tasked with helping it expand its business in one of its fastest growing regions. The company plans to add 3,000 new jobs in India in the next three years,according to TechCrunch.

“India is an important growth market for Salesforce and a world-class innovation and talent hub and Arundhati’s leadership will guide our next phase of growth, customer success and investment in the region,” Gavin Patterson said in a press release announcing Bhattacharya’s role. 

Bhattacharya was previously the chairperson of the state-run State Bank of India, where she was the first woman to hold the position. She has 40 years of experience working in India’s financial sector.

She reports to Ulrik Nehammer who oversees all of Salesforce’s business in the Asia-Pacific region. 

Business_news Pip Marlow, CEO, Australia and New Zealand

Pip Marlow


For about a year, Pip Marlow has run Salesforce’s Australia and New Zealand business and managed customer and community relations in the region. 

Before joining Salesforce, she was a senior exec at Suncorp and spent 21 years at Microsoft, including six years as the managing director of Microsoft Australia.

She also reports to Ulrik Nehammer.

Business_news Denis Terrien, executive VP and CEO of Southern Europe


Denis Terrien was hired as part of Salesforce’s efforts to grow its European business and joined in June to run its southern Europe division, which includes France, Spain, and Italy. 

Patterson wrote in a press at the time that Terrien’s “expertise and strategic, customer-centric leadership” made Salesforce “well-placed to deliver our next phase of growth and customer success in these important markets.”

Previously, Terrien was the chairman of retail group Vivarte and the CEO of e-commerce group 3SI. Early in his career he helped found Amazon’s French business.

Business_news Stefan Hoechbauer, executive VP and CEO of Germany, Austria and Switzerland


Stefan Hoechbauer is also part of Salesforce’s growth in Europe. He will be joining Salesforce as the head of its Germany, Austria, and Switzerland business in October.

He is currently the global president of digital Core at SAP, where he’s worked for nine years, and is based in Germany.

Business_news Angelique de Vries, executive VP and CEO of Northern Europe


Angelique de Vries joined Salesforce last September to lead its northern Europe business, which includes the Netherlands, Belgium, Luxembourg, and Nordic countries like Denmark and Sweden. 

Before joining Salesforce she spent SAP for 24 years, and held various leadership positions, most recently in sales and customer experience, and before that as SAP’s managing director for the Netherlands for five years. 

She is currently based in Amsterdam.

Business_news Isabelle Duvernoy, chief strategic customer officer, Southern Europe

Isabelle Duvernoy


Isabelle Duvernoy just got a promotion this month and is now the chief strategic customer officer for Southern Europe. In her new role she is responsible for top strategic accounts in the region, and manages the solution engineering team. 

She previously oversaw Salesforce’s operations across Europe, the Middle East, and Africa as the COO of the region. Duvernoy has risen rapidly through the company since she first joined as a senior vice president of engineering in the area in 2019.

Before joining Salesforce, Duvernoy worked for IBM’s Europe offices in various marketing and sales roles. 

Business_news Andres Prieto, executive VP and general manager, Latin America


Andres Prieto has lead Salesforce’s Latin America business since 2018. He oversees the business, customer relationships, and company culture across the region. At the moment, Salesforce’s offices in the region are in Mexico, Argentina, and Brazil.

Local country managers like Pilar García Pichardo in México, Guido Ipszman in Argentina, and Fabio Costa in Brazil report to Prieto.

Prior to Salesforce, Prieto was a senior VP of sales for Oracle in Latin America. 

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Business_news Efi Cohen, head of Salesforce Israel R&D Center


Efi Cohen runs Salesforce’s research and development hub in Israel. He joined Salesforce in 2018, when it acquired the marketing analytics company he cofounded, Datorama. Post-acquisition, he became the senior VP of product and engineering at Datorama, and was promoted to his current role in March. 

Salesforce is looking to double its research and development workforce in Israel over the next two years,according to Israeli news website Calcalist. It already has about600 employeesvia acquisitions of Datorama and ClickSoftware. 

Business_news Petra Jenner, senior VP and general manager, Emerging Markets & Israel


Petra Jenner leads emerging markets and Israel for Salesforce. Emerging markets refers to countries in Eastern Europe, the Mediterranean, Middle East, and Africa, which are all regions where Salesforce doesn’t have a large customer base yet. 

Jenner joined Salesforce in 2016 and led its commercial business unit and its European innovation and transformation services team before her current role. She helped build out Salesforce’s team across Europe, Middle East, and Africa. 

Before Salesforce, she was a general manager for Microsoft in in Switzerland and Austria, and helped with its transition to the cloud. 

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