Business_news ‘Mulan’ flopped in its box-office debut in China

Business_news

  • Disney’s live-action “Mulan” remake debuted in China over the weekend with a disappointing $23 million, even with most theaters in the region back open.
  • Calls erupted from outside China to boycott the movie after it premiered on Disney Plus and the end credits offered thanks to several Chinese government entities in Xinjiang that had been implicated in human-rights violations against Muslim Uighurs.
  • Chinese authorities forced a media blackout on the movie in an effort to hide the growing controversy, according toVariety.
  • Disney earlier this month debuted “Mulan” on Disney Plus for an additional $30 fee in the US and other territories where the streamer is available.
  • It was watched by 1.12 million US households on connected-TV devices from September 4 to September 7 — its first few days of release — according to the analytics company Samba TV.
  • Visit business Insider’s homepage for more stories.

“Mulan” was supposed to be a major hit in China.

But after months of delays caused by the coronavirus pandemic, the Disney live-action remake experienced disappointing results after finally arriving in theaters in the region.

The movie earned just $23 million in its China debut over the weekend. Most theaters are back open in China, though withseating restricted to 30% capacity. It’s a lousy start for a movie that cost $200 million to produce and skipped a theatrical release in the US in favor of the Disney Plus streaming service, where it costs subscribers an additional $30 fee to watch.

Calls from outside China to boycott the movie erupted after its streaming premiere. The end credits thanked several Chinese government entities in Xinjiang that had been implicated in human-rights violations against Muslim Uighurs. Parts of the movie were filmed in the country’s Xinjiang region.

Nearly 44% of tweets about “Mulan” in the first nine days of Septemberexpressed a negative sentiment toward the movie, according to the data-trends company SEMrush (about 40% expressed a positive sentiment). Roughly 19,000 tweets used the hashtag “#BoycottMulan” on Twitter in that time period.

Chinese authorities forced a media blackout on the movie in an effort to hide the growing controversy, according toVariety.

Disney hasn’t released viewership details for “Mulan” on Disney Plus, but data from the analytics company Samba TVprovides a snapshot of how much money it madein its US debut over Labor Day weekend. According to Samba TV, 1.12 million US households watched the movie from September 4 to September 7 on connected TVs, which include smarts TVs, Roku, and gaming consoles but not mobile or laptop viewership.

At $30 apiece, that means it earned $33.5 million, according to Samba TV estimates. It has grossed $37.8 million at the global box office so far, including China, according toBox Office Mojo.

“Mulan” will be available to all Disney Plus subscribers at no additional cost in December.


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