Business_news Now is the worst time to buy a new Apple Watch (AAPL)

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The Apple Watch Series 5 is pictured above.

Crystal Cox/Business Insider


  • Apple is probably on the verge of releasing a new Apple Watch, which means it’s best to hold off on buying a new one right now.
  • Even if you’re not interested in the next model, expected to be called the Apple Watch Series 6, Apple usually discounts older versions after launching its newest watch.
  • The next model is expected to come with more sleep-tracking features, better water resistance, and the ability to measure blood oxygen levels. 
  • Visit business Insider’s homepage for more storiesand check out our guide to thebest smartwatches here.

September is right around the corner. That means if you’re about to purchase a new Apple Watch, you’ll probably want to think again. 

Apple typically releases new Apple Watch models every fall in late September, making August one of the worst times to purchase a new Apple Watch. Last year, for example, itunveiled the Apple Watch Series 5on September 10 and began selling it on September 20. It followed a very similar pattern in 2017 and 2018 by launching theApple Watch Series 3andApple Watch Series 4respectively in late September during those years.

If Apple upholds this rhythm, we can expect to seethe Apple Watch Series 6next month. Apple never discusses upcoming products before it’s ready to unveil them, but reports have claimed to provide more insight about what to expect from Apple’s next smartwatch.

Bloomberg, for example,reported in early 2019that Apple was developing sleep-tracking capabilities for future Apple Watches. The company also justadded a new Sleep appto the next version of the Apple Watch’s software, which will be available for the Apple Watch Series 3 and higher. It’s unclear if Bloomberg’s report was in reference to this new app in watchOS 7 or additional sleep-tracking features that would be available on a new Apple Watch model.

The next-generation Apple Watch could come with other health-oriented additions as well, such as the ability to measure blood-oxygen levels, according to9to5Mac. It’ll also likely run on a new Apple processor and could come withbetter water resistance, according to TF International Securities analyst Ming-Chi Kuo.

You may not care about these updates and might just want a basic Apple Watch for fitness tracking and receiving notifications from your iPhone on your wrist. In that case, it’s still probably best to wait until the new model is introduced. That’s because Apple typically discounts its current Apple Watch models when introducing new ones.

Just think back to how Apple has shifted its Apple Watch lineup in recent years. When announcing theSeries 5, for example, it discontinued theSeries 4and dropped the Series 3’s price to $200. In 2018, it lowered the price of theSeries 3to $280 down from its original $330 starting price. 

Even if your top priority isn’t having the latest andgreatest Apple Watchmodel, you might be passing up a potential bargain by purchasing an Apple Watch before the next one launches. 

This year, of course, is different than years past. The coronavirus pandemic has created an unprecedented level of uncertainty around product launches, as companies like Apple have faced supply chain disruptions and have been required to shift to remote work arrangements. Apple already said it expectssupply of the next iPhoneto be available a few weeks late compared to last year, but it hasn’t made any comments about the next Apple Watch. 

If the watch doesn’t launch within the exact same time frame as last year, it’ll likely launch sometime in the fall, as is expected for the next-generation iPhone. And for a gadget like the Apple Watch that’s nice to have but for most people probably isn’t a daily necessity, it’s worth the wait. 

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