Business_news WATCH LIVE: Apple unveils what’s next for the Apple Watch, iPad, and more at its big September event (AAPL)



  • Apple held a big product launch on Tuesday, where it announced two new Apple Watches, two new iPads, and more. 
  • The company started the event by announcing two new Apple Watches, the Apple Watch Series 6 and Apple Watch SE.
  • Apple is also launching a new fitness service called Apple Fitness Plus, which features a selection of workout classes led by professional trainers.
  • But for the first time in years, Apple didn’t unveil its newest iPhone during this September event.
  • Visit business Insider’s homepage for more stories.

Apple held its big annual September event on Tuesday, but for once it wasn’t about the iPhone.

In a major departure from years past, Apple announced two upgraded Apple Watches, a redesigned iPad Air, a refreshed 8th-generation iPad, and new digital services at its September event — but no iPhone.

Among the biggest announcements was also the introduction of Apple Fitness Plus, a new Peloton-like digital fitness service. Apple device owners can tune into guided workouts from top trainers through the service, and even view their Apple Watch metrics on screen. 

The company is instead expected to unveil its iPhone 12 lineup in October, according toBloomberg’s Mark Gurman. Apple said during its most recent earnings call that it expected the next iPhone to be delayed because of disruptions from the coronavirus pandemic. 

Apple’s services and wearables divisions have been bright spots for the company as iPhone sales have slowed, opening up revenue streams for existing iPhone users rather than relying on upgrades. 

Apple’s September event took place virtually for the first time this year because of COVID-19, much like its Worldwide Developers Conference in June.

See below for a recap of everything Apple announced.   

Business_news Among the biggest announcements was the introduction of Apple Fitness Plus.


Apple announced a new digital fitness service on Tuesday called Apple Fitness Plus, which looks like it could take on Peloton.

Apple Fitness Plus offers studio-like workout classes that users can tune into on their iPhone or iPad, and it’s designed to work in conjunction with the Apple Watch. Most of the workouts don’t require any equipment at all and can be done from anywhere, Apple says.

The service also offers personalized recommendations to help users decide which program they should try next. It launches later this year for $9.99 per month or $79.99 per year. 

Business_news Apple also announced its next generation Apple Watch, the Series 6.


Apple unveiled its new high-end Apple Watch, the Apple Watch Series 6, which can measure blood oxygen levels and launches for $400 on Friday. It also comes with an improved always-on display that’s brighter than that of the Series 5 and runs on a dual-core processor based on the iPhone 11’s A13 Bionic chip. 

Business_news For the first time, Apple unveiled a second, cheaper new Apple Watch called the Apple Watch SE.


The Apple Watch SE comes with the same accelerometer, gyroscope, and always-on altimeter as the pricier Series 6. It also supports features that were missing from the $200 Series 3, like fall detection and international emergency calling. Its screen is also 30% larger than that of the Series 3.

It costs $279 and launches this Friday.

Apple is also launching Family Setup for the Apple Watch with its watchOS 7 software update, which will let parents set up Apple Watches for their children without requiring that they have their own iPhone.

Business_news The iPad was another main focus of the event. Apple debuted a new iPad Air that looks a lot like the iPad Pro and comes in multiple colors.


The new iPad Air has an all-screen design like the iPad Pro and comes in five different colors. It has a 10.9-inch display and runs on Apple’s new A14 Bionic processor. Apple is also bringing back Touch ID with the new iPad Air.

Instead of living in the home button, Touch ID is now located in the top button — marking the first time that Apple has brought Touch ID to a mobile device that doesn’t have a home button.

The new Air also has USB-C like the iPad Pro for the first time. It launches next month and starts at $600.

Business_news It also updated the regular $329 iPad with a faster processor.


Apple’s entry-level iPad is also getting an update. The new budget iPad will now run on Apple’s A12 Bionic processor, the same chip that powers the iPhone XS from 2018.  Apple says this should give the regular iPad a big boost when it comes to graphics and all around performance. 

It launches on September 18 for $329. 

Business_news Apple is also launching a new services bundle called Apple One.


Apple is finally offerings its sprawling selection of services into bundle offerings. Apple One will come in a few different tiers, including an Individual option that costs $14.95 per month and offers Apple Music, Apple TV Plus, Apple Arcade and 50GB of iCloud Storage. A Family tier bumps up the storage to 200GB for $19.95 per month. 

The Premier option costs $29.95 per month and adds Apple Fitness Plus, Apple News Plus, and cranks the storage up to 2TB in addition to the offerings available in the Individual plan.

Business_news Taken together, Apple’s announces show that the company is prioritizing health, wearables, and services moving forward.


The fact that Apple’s new smartwatches and fitness ambitions took the spotlight during its anticipated September keynote further illustrates how important these efforts are to the company.

With its new lineup of Apple Watches at different price points, and a new service aimed at recreating the studio workout experience in the home, it’s clear that Apple is making more aggressive moves to compete with Fitbit and Peloton.

Apple CEO Tim Cook said in the past that he believes one of Apple’s greatest contributions to mankind would be about health, and Tuesday’s event was further evidence of that direction.

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Apple event 2020
Apple September event 2020

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