Pinterest shares surge 16% on big revenue jump – MarketWatch

[NEWS}

Pinterest Inc. is the latest internet company to find the path to profitability is paved with ads.

Shares of the photo-sharing network

PINS,-2.38%

surged 16% in after-hours trading Thursday after itreporteda sharp rise in revenue and improved average revenue per user in the U.S. and abroad during its second Quarter. Revenue skyrocketed 62% to $261 million. The company did report a loss of $1.16 billion, or about $2.62 a share, largely from costs associated with its IPO in April. Still, the revenue eclipsed FactSet’s estimate of $236 million, sending shares soaring.

“We saw additional benefit from Easter during the second Quarter” and more video-related ads, Pinterest CEO Ben Silbermann said in a conference call with analysts after the results were released. The company raised full-year revenue guidance between $1.095 billion and $1.115 billion, from $1.055 billion to $1.080 billion in its previous Quarter.

The results and projection surpassed analysts’ estimates, maintaining the winning ways for ad-supported internet stocks during the Quarter. Facebook Inc.

FB,-0.77%

, Snap Inc.

SNAP,-0.71%

, Alphabet Inc.

GOOGL,-0.53%

GOOG,-0.63%

and Twitter Inc.

TWTR,-0.54%

 previously reported better-than-expected results.

Pinterest’s report Thursday marked a significant rebound from its first earnings release shortly after its initial public offering. But at least one number underscores again what could be a bedeviling quandary: About 72% of its 300 million monthly active users (MAUs) are international, but a vast majority of its revenue comes from the U.S., where average revenue per user (ARPU) was $2.80 in the second Quarter. International ARPU was a piddling 11 cents.

By comparison, Snap reported overall ARPU of $1.91 in its most recent Quarter. Twitter is expected to collect $9.33 ARPU for the full year, according to data from FactSet. It does not break out quarterly figures.

“The international audience is costing them money,” Beth Kindig, a technology analyst, told MarketWatch in a phone interview. “There’s not much of a profit there,” she added, pointing to the $15 million in revenue international contributed to Pinterest’s first Quarter. (It reported $24 million in international revenue in Q2.)

By contrast, click-to-buy ads were a major reason for the $187 million Pinterest generated in the U.S. in the first Quarter, Kindig said. (It registered $238 million in the U.S. in Q2.)

The results were a vast improvement from the March Quarter, when Pinterest rang up sales of $201.9 million, with losses of 32 cents a share on a non-GAAP basis.

Pinterest’s sparkling June quarter may also have benefitted from heightened regulatory scrutiny over Google and Facebook, both of whom dominate the digital-ad market, D.A. Davidson analyst Tom Forte said in a note late Thursday. Some advertisers might consider shifting some of their dollars to the Pinterest platform, he said.

“If Pinterest can continue to build on its commerce-driven ad products and through consistent international monetization efforts,” it has significant upside revenue potential, Wedbush Securities analyst Ygal Arounian said in a recent note, in which he gave Pinterest shares an outperform rating and $33 price target.

Read Morecontent