Startup School Week 4 Recap – Kat Mañalac and Gustaf Alströmer


We’ve cut down the fourth week of lectures to be even shorter and combined them into one podcast.

Firsta lecture from Kat Mañalac.Katis a partner at YC. Her lecture focuses on how startups should think about launching and why you should do it repeatedly.

Thena lecture from Gustaf Alströmer.Gustafis also a partner at YC and in his lecture he covers how to measure product market fit and growth channels.


00:00 – Intro

00:35 –Kat Mañalac – How to Launch (Again and Again)

1:51 – Ways to launch

2:14 – Why launch continuously?

3:15 – Silent launch

4:25 – Friends & Family

5:40 – Strangers

7:03 – online communities

12:08 – Request access

13:29 – Social media

15:13 – Pre-order

16:13 – New Product or Feature

17:42 – Build your own community

19:20 – Launching isn’t one moment in time

19:48 –Gustaf Alströmer – Growth for Startups

21:06 – Most startups have nothing

22:13 – Do things that don’t scale

27:13 – Startups take off because founders make them take off

28:23 – Measuring product market fit

31:20 – Retention

34:33 – Worse ways to measure product market fit

35:23 – Bad metrics to measure as product market fit

36:18 – Growth channels and tactics

38:17 – Conversion rate optimization

41:26 – Growth channels to explore

45:33 – Referrals and vitality

48:05 – Paid growth

50:09 – Search Engine Optimization

53:00 – Making decisions using A/B testing

55:02 – Summary



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A transcript is on the way.

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